Royal Canal Automation was founded in Mullingar to bridge the gap between expensive Dublin agencies and unreliable freelancers, offering professional automation services at prices Irish SMEs can afford.
Local First
We understand Irish business culture and the unique challenges facing SMEs in Ireland.
Trust & Reliability
Professional service delivery with transparent pricing and no hidden fees.
Results-Driven
Every automation we implement is designed to deliver measurable business growth.
Innovation
We bring cutting-edge automation technology to traditional Irish businesses.
Our Story
Born from a simple observation: Irish SMEs deserve better digital marketing solutions
Royal Canal Automation was founded in Mullingar to bring world-class digital marketing automation expertise to Irish SMEs. Most local businesses know they need to “go digital,” but don’t have the budget for expensive Dublin agencies or the reliability of freelancers. We fill that gap by offering professional, affordable, and locally-rooted solutions.
Our founder brings bilingual expertise (English/German) and international experience, but remains focused on helping Irish businesses thrive. We understand the unique challenges facing SMEs in Ireland and have designed our services specifically to address these needs.
Named after the historic Royal Canal that flows through our home base of Mullingar, we believe in creating connections that flow naturally and drive sustainable growth for Irish businesses.
Meet Our Experts
Frederik is the founder of Royal Canal Automation, bringing over a decade of international experience in sales, partnerships, and marketing automation across Europe and beyond. Having worked with global tech leaders and fast-growing startups alike, he has built a reputation for turning complex business challenges into simple, scalable systems that drive measurable results.
A fluent speaker of five languages and a long-time Ireland resident, Frederik combines global perspective with local understanding. With Royal Canal Automation, his mission is clear: to equip Irish region businesses with the same level of automation and growth tools used by top SaaS players, making advanced marketing technology accessible, practical, and profitable.
Royal Canal Automation was established to serve SMEs in Ireland.
Successfully launched automation systems for local businesses in Westmeath.
Growing to serve SMEs across Ireland and exploring German-speaking markets.
Located in the heart of Ireland’s Midlands, we’re perfectly positioned to serve SMEs across the country while maintaining our local roots and understanding of Irish business culture.
